01 · WHOLESALE
You buy from us
Natural and organic buyers order cases directly from Mexican Fire. No mass distributor watering down the story.
For retailers
Not on every shelf. On purpose.
We sell wholesale to grocers. You buy the bar from the house. You sell it to your guests at a markup. They pay extra because it feels like an exotic experience, not another commodity chocolate.
Taste the sweet, crave the heat.
The model
Simple, premium, exclusive.
02 · THE SHELF
You set the price
Place it in specialty chocolate, not the candy dump bin. Guests expect to pay more for a trip. You keep the markup.
03 · THE GUEST
They come back
Sweet first, heat after. A craving is a reorder. Limited flavors keep the set feeling rare.
Why they pay extra
A premium product is an excuse to linger.
People will spend more when the bar feels like a destination. Mexican cacao. Named fruit and chile. A wrapper that looks like a ticket to Cancún. In a Whole Foods or Sprouts set, that reads as a gift, a treat, a small luxury, the item they justify. That is the whole strategy: fewer doors, better shelves, a higher ticket, a story that holds.
Where we sell
Organic and natural, first.
PRIMARY
Whole Foods Market
Our lead door. Guests already shop for origin, ethics, and flavor they cannot get in a conventional aisle.
PRIMARY
Sprouts Farmers Market
Natural, produce-forward, and ready for a chile-and-fruit chocolate that still feels like grocery, just better.
SELECT
Independent natural grocers
Regional organics, co-ops, and specialty markets that protect a premium set and tell the farmer story out loud.
The house view
Ethics is a luxury ingredient.
Buyers choose us because the bar is beautiful, and because every ingredient is Mexican-grown with independent farmers. That is not a footnote on the wrapper. It is why the price holds. A guest who cares about cacao will pay for cacao that has a place. A guest who wants an exotic experience will pay for one that is actually scarce.